Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. Just load them all in and choose a low cost-per-click.

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Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

AUGUST 24, 2009

Or follow all of the New York Times columnists equally? This is good news for everyone except those who have huge legacy investments in large-batch distribution. As the costs of production fall, it’s getting easier and easier to send in a proposal or even a complete work. September 7, 2009 4:28 PM akibalogh said.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. New York Times, Wall Street Journal, CNN, the works. Start with a five-dollar-a-day SEM campaign. First off, what does it mean to launch?

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 13, 2008

My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click. We ran ad campaigns against every single product we could think of in an adjacent market space to ours. Since we were only paying per click, it didnt cost us anything to cast a wide net.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

OCTOBER 6, 2008

Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customer development. Case Study: Continuous deployment makes releases n.

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San Francisco Lean Continuous Deployment Agile 128

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). Case Study: Continuous deployment makes releases n.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

DECEMBER 16, 2008

For example, IMVU runs frequent promotional campaigns that offer discounts, special events, and other goodies to its customers. From a strictly "promotional marketing" point of view, they probably run those campaigns more than is optimal (theres always fatigue that diminishes the ROI on promotions the more you use them).

Viral 140

Viral San Francisco Lean Continuous Deployment 140