Excellent Analytics Tips #19: Identify Website Goal [Economic] Values
Occam's Razor
JANUARY 24, 2011
The other way OOD manifests itself is that I am in your face, on this blog, constantly asking you to create goals in your web analytics tool ( macro and micro conversions ) as well as identify goal values for each of those beloved goals. At victoriassecret.com the macro-conversion is making a purchase. Here is an example.
Let's personalize your content