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Excellent Analytics Tips #19: Identify Website Goal [Economic] Values

Occam's Razor

JANUARY 24, 2011

The other way OOD manifests itself is that I am in your face, on this blog, constantly asking you to create goals in your web analytics tool ( macro and micro conversions ) as well as identify goal values for each of those beloved goals. At victoriassecret.com the macro-conversion is making a purchase. Here is an example.

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Analytics Conversion Affiliate Web 122
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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The great thing about this strategy is you already have a conversion mechanism. Improve conversions. Just do some basic conversion improvement. He went through the copy, went through the emails, and improved the conversion on each of the key points, and doubled and then tripled the return he got from that.

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Technical Review Software Review Prospectus Audience 76
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