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Want to Reduce CPA? Try Machine Learning–Driven Retargeting.

ConversionXL

Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? All of these data points personalize the messaging for retargeting campaigns. But even a talented campaign manager can juggle only so many variables. Did they view more than Y pages?

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Maximizing Profits in the Healthcare Staffing Industry by Susanne Mariga

Mike Michalowicz

The internet bots serve as resume harvesters, building a qualified candidate pool. BONUS … Honor the Value You Provide and Price Accordingly – Susanne Mariga, Certified Public Accountant (CPA), Certified Profit First Professional – Mastery Level, and Managing Member of Mariga CPA PLLC. About Susanne Mariga.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Test functionality before you try to harvest fruits. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Insert line of code.

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Lean Business Planning with Tim Berry [VIDEO]

Up and Running

Of those, how many will buy, and without spending a lot of time on it, you see that here we have unit sales from a hypothetical email campaign. You don’t need a CPA. All of this is plan versus actual management, and that’s where we harvest the effort of lean business planning. How many will go to the website?

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