Campaign Curation Lead Generation Social Network 
Startup Professionals Musings
FEBRUARY 1, 2012
Social media is about maintaining a dynamic conversation between you and your customers. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Combine social media seamlessly within your traditional marketing plan. Use social media to engage customers in new ways and sharpen your brand.
Startup Professionals Musings
OCTOBER 4, 2010
Social media is about maintaining a dynamic conversation between you and your customers. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Combine social media seamlessly within your traditional marketing plan. Use social media to engage customers in new ways and sharpen your brand.
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Gust
NOVEMBER 7, 2011
Social media is about maintaining a dynamic conversation between you and your customers. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Combine social media seamlessly within your traditional marketing plan. • Use social media to engage customers in new ways and sharpen your brand.
Duct Tape Marketing
FEBRUARY 22, 2017
Overall, the bar is extremely low when it comes to cold email – most practitioners dip the scale way too far toward quantity over quality, and their campaigns rarely produce results. I used to think that until our cold campaigns started landing meetings and closed business with Fortune 500s for mid-five figure deals. Click rates.
Brandanew
OCTOBER 6, 2015
You need to create or curate content keeping audience needs central. Your social channels will give you varied numbers such as Facebook reach and likes, retweets, plus ones, Instagram likes etc. Also most of the social networks like Facebook and Twitter themselves offer decent analytics. Measure and improve.
Both Sides of the Table
FEBRUARY 21, 2010
I believe that many social networks confused this idea. Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links. We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others.
Duct Tape Marketing
JUNE 9, 2017
Here are five marketing automation tools to increase lead conversions. Managing online campaigns, collecting data and leads from them and finally sharing leads with your sales personnel is a long process. In the time that loss between those steps, your leads may have run cold, or worse, been captured by competition.
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