The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act
Occam's Razor
APRIL 8, 2013
Experiments come in all shapes and sizes: A marketing campaign. Maybe they analyzed the metadata from pictures and found that there was a strong correlation between properties that rented often and expensive camera models. Their who, what, and why are as follows: Who is the campaign for? Do it now; we'll wait.
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