Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Most campaigns can be optimized to increase conversion rates and lower costs. Intercom allows you to build drip email campaigns based on specific actions users take on your site.

Revenue 60

Revenue Acquisition Channel Campaign 60

Both Sides of the Table

MAY 15, 2010

Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. Following several completed advertising campaigns, Ad.ly Swipely is a social network orientated around users credit card transaction data.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Startup Lessons Learned

MARCH 13, 2009

Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? Announce a new product, start its PR campaign, and engage in buzz marketing activities. Start with a five-dollar-a-day SEM campaign. Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168