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A Quick Primer on B2B Conversion Optimization

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer. Image Source.

B2B

B2B Conversion B2C Sales Cycle

What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

MAY 27, 2022

The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. DGMs see that demand is maintained throughout the sales cycle.

Demand

Demand Management B2B Campaign

StartUpRoar

A Quick Primer on B2B Conversion Optimization

What Does a Demand Generation Manager Do? (And How to Become One)

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