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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141
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Conversion Rates for Different Devices 101

Duct Tape Marketing

Digital Marketers use lots of metrics to evaluate the effectiveness of their efforts these days. Let’s discuss some things you need to consider when planning and evaluating the effectiveness of your campaigns across devices. Have you experienced significant conversion rate differences across devices on any of your recent campaigns?