Excellent Analytics Tips #19: Identify Website Goal [Economic] Values
Occam's Razor
JANUARY 24, 2011
1: Assign campaign codes & track offsite converting goals (micro-conversions). Same thing with the link to Market Motive, my startup that offers quarterly courses and certification in web analytics, paid search, etc. Let that sink in. Stunning, right? You'll need to look in your corporate data warehouses. This is the easiest.
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