Beginners’ Guide To Search Engine Advertising


Search engine advertising is more than just a buzzword. What exactly is Search Engine Advertising ? Also commonly referred to as paid search, this is how websites get their ads to appear on the search engine results pages (SERPs). How Does Paid Search Work?

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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI).

Top 5 Reasons Why Your Content Marketing Campaign Failed


Maybe that is one of the reasons why almost every brand created a content marketing campaign initiated by a blog but gradually they posted less and less, eventually abandoning the idea. Why is it that despite multiple tries your content marketing campaign failed?

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. This article originally appeared on TechCrunch.

4 Reasons Why Your SEO Campaign Might Not Yield Results

The Startup Magazine

Search engine marketing, or SEO, has become a celebrated marketing technique for small businesses to grow and reach their customers. Keywords are one of the major building blocks of a successful SEO campaign. Don’t rush to get your campaigns live without reviewing SEO companies.

High Cost Of PPC For Legal Searches Makes SEO Attractive To Law Firms


However, for the purpose of explaining why legal searches have a high PPC cost, we now put an emphasis on seasonality. Would it not be more practical to invest the money you would have spent on expensive PPC campaigns, to engage the services of the specialist SEO experts from [link] ?

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6 PPC Tactics for Account-Based Marketing Campaigns


PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy.

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YouTube Ads: How to Set Up, Run, and Monitor Campaigns


If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Creating a YouTube Ads campaign.

How to Create a Marketing Campaign that Stands Out


Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Three strategies for creating marketing campaigns that stand out.

5 Tips For Creating A Black Friday Email Marketing Campaign


This was the largest source of traffic, with free search trailing behind at 18.9% and paid search at 18.5%. To stay ahead of the competition, it’s crucial that you develop a solid email marketing campaign for Black Friday and Cyber Monday. Organize Your Campaign.

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Small Business Promotion: Harmonising Your Print And Digital Campaigns


The smartest businesspeople use old and new methods to engineer a successful and profitable advertising campaign. Use a database to track dates, responses, and overall effectiveness of print campaigns. by John Sollars, managing director at StinkyInk.

How to QA Ecommerce Email Campaigns to Increase ROI


People don’t go through email campaigns from the customer’s perspective to see what they’re receiving prior to or after an online purchase. In this post, you’ll learn how to QA your email campaigns so they work for you and your customers. The QA process for managing email campaigns.

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Campaign setup and ad copy writing.

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What Goes Into Creating An Effective Mobile Marketing Campaign?

Duct Tape Marketing

What Goes Into Creating An Effective Mobile Marketing Campaign? There are so many benefits of using your ad dollars to target mobile users (we’ll get into a few of those below) and when used correctly, these campaigns can drive significantly more traffic and conversions.

Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs.

Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. Implications of Secure Search Decision.

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PPC Automation: Is the Future of Paid Search Already Here?


Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. But wait: What about Responsive Search Ads (RSAs)?

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A Few Reasons To Use Video Production Services In Your Internet Marketing Campaign


Internet marketing campaigns should be focused on search engine results. This is exactly where videos can help because the major search engines love websites and pages that have videos on them. Without any doubt, marketing is one of the crucial elements of business success.

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Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success


Kickstarter companies alone have raised more than $786 million in funds ( Forbes ) and while many companies still use this method for raising money for production, others are recognizing the marketing value running a campaign can have. The first spend – website and campaign development.

Tired of Bland, Boring Facebook Ads? How to Create an Engaging Facebook Ad Campaign

Up and Running

You’re better off keeping product descriptions and details onsite for search engine optimization. Managing a Business Sales and Marketing Strategy Advertising Cidnee Stephen Facebook ads Facebook Ads Campaign Online advertising Strategies for Success

3 Reasons your AdWords PPC Campaign is Not Working

Rembrandt Communications

Stop Wasting Time on SEO That Is Not Working By Melanie Rembrandt “Why isn’t my SEO, PPC campaign working?” “My My site traffic is not increasing with my AdWords PPC campaign!” “I’m Increase Sales Marketing PPC Ads SEO SEO Copywriting AdWords PPC sales search engine optimization I’m spending a fortune on PPC each month with no results!” If any of these statements sound familiar, you are not alone. Many entrepreneurs come [.].

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How to End Your Job Search: Post Job Campaign Considerations

David Teten

This is a guest post from Jim Kacena , Career and Job Search Coach, in Chicago, IL. Campaign Wrap-Up. Complete an assessment of what you have learned about yourself as a result of the job search process. Write or phone friends, business acquaintances, and the contacts that helped you in this campaign. Purge your job search files, but store significant data (names, addresses, phone numbers, etc.). Retain job search handouts and assessment material.

The Three Pillars Of A Winning Marketing Campaign


Even if your business functions offline, this is still going to be a massive part of your campaign. It does, for about a day and then your search ranking tanks. You can use Website Rocket for your local SEO campaign and make sure you have everything you need.

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

I dare say even more than Search (and without a shred of doubt, more than Social Media). Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics?

What you should NOT learn about Marketing from HBR Campaigns?

Life Beyond Code

However, I couldn’t help smiling when I watched some of their own marketing campaigns. Just did a Google search and there are were three advertisements – all for HBR. A few things that you should NOT learn from HBR campaigns. Keyword Campaigns.

7 Retargeting Case Studies That’ll Boost Your Current Campaigns


What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Lowered the average campaign CPA to 72% below average.

The Benefits Of Digital Marketing

The Startup Magazine

It also doesn’t matter where your users see and interact with your campaign. If it started online, you’re running a digital marketing campaign. This means digital marketing can cover anything from PPC (Pay-Per-Click) campaigns, videos, emails, apps, blogs, emails or even SMS messaging.

Design Inspiration: 15 Exciting Website Advertising Campaigns

Duct Tape Marketing

Design Inspiration: 15 Exciting Website Advertising Campaigns written by Guest Post read more at Duct Tape Marketing. The online advertising campaign is one of the most influencing marketing tools today. The advertising message is the core element of the marketing campaign.

Convert More Visitors By Improving Your Internal Site Search


According to eConsultancy, up to 30% of eCommerce visitors will use internal site search. Typically speaking, due to the increased level of purchase intent, are also known to convert sometimes up to 5-6X higher than the average non-site search visitor.

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Paid Search: Are You Wasting Your Money?

crowdSPRING Blog

Are you wasting your money on paid search? Paid search marketing is the paid use of search engines (such as Google or Bing) to promote your product or service. Some people also refer to paid search marketing as SEM (search engine marketing).

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Google's Search Based Keyword Tool: Monetize The Long Tail of Search

Occam's Razor

The Search Based Keyword Tool (SbKT) was that for me. I can tell you know that you'll never think of Paid Search the same way! UPDATE: Recently Google has folded the Search Based Keyword Tool into the core AdWords Interface. A quick recap: The Search Long Tail.

The Importance of Long-Form Content for Brand Building

The Startup Magazine

Long-form content is also favored by Google’s search engine bots and prioritized over shorter, fluffier content. This type of content is perfect for an email marketing campaign. The length of your email campaign does not need to be as long as your original content.

Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

Build Your Search History. So skipping this story is skipping your chance and building a broader search profile and legitimacy. I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. I will put the full list of posts here.

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[Review] Taking Down Goliath


We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. In planning for your digital campaigns, there are three areas worth nothing. Define campaign messages.

The Small Business Guide To SEO (Search Engine Optimization) in 2017

crowdSPRING Blog

If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. There are many excellent online tools that will help you with SEO campaigns.

Challenges of Growing a Plastic Surgery Practice

The Startup Magazine

SEO stands for search engine optimization and it is an online marketing technique that focuses on putting your website in the front page of the search engine results. It’s advisable to have your website in the first 6 search results, when users type key words in the search bar.

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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. Or with Direct and Search (organic or paid) referrals.

Double The Revenue of Your Cart Abandonment Campaigns (Our Step-by-Step Process)


If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. The cart abandonment campaign. How Can You Improve Your Business W/ Qualitative Feedback from Campaigns?

Top 7 Digital Marketing Tricks You Can No Longer Ignore

The Startup Magazine

Search Engine Optimization. Search engine optimization is the oldest and the most effective digital marketing tool and you should engage in it. Search for anywhere your brand is mentioned and respond to the message. Include brief videos in your marketing campaigns.

Mobile Analytics: Tracking Click-to-Call Mobile Ad Campaigns

Occam's Razor

In this blog post I want to talk about just one specific ad unit, the Search / Display click-to-call ad, and how it is cool, useful, and immensely measureable in sexy ways. It is pretty easy to to create new mobile (search or display) ads in your AdWords account.

Learning from Obama: maneuver warfare on the campaign trail

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Learning from Obama: maneuver warfare on the campaign trail I had the privilege of volunteering for the Obama campaign in swing states for a few weekends during the final push towards victory. Im quite confident I got more out of the experience than the campaign got from me. In other words, he better applied the principles of maneuver warfare to his campaign. it] is the mantra for our campaign and our organizing.

Making the Most of Your Drip Email Campaign: Content, Length & Frequency


In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before.