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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Key Takeaways In this episode you’ll learn: The Impact of AI on Search Engines: Discover how artificial intelligence is reshaping search engines and consumer search behavior.

SEO 62
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149
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Tips For Launching Influencer Campaigns For Your E-Commerce

YoungUpstarts

If you’ve already launched influencer campaigns, hopefully you saw similar results. Keep reading for five tips for launching influencer marketing campaigns for your e-commerce business. If you want to launch an influencer campaign, you need to have social media accounts. Define your campaign objectives.

Campaign 147
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Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

In a business plan these are only one of the many marketing campaigns which continue to rise in cost. Here are three key cost elements of just the viral marketing campaigns: Hire brand evangelists. This means spending more money on search marketing (SEM) to make it look like the buzz is working.

Campaign 167
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A Few Reasons To Use Video Production Services In Your Internet Marketing Campaign

YoungUpstarts

Internet marketing campaigns should be focused on search engine results. This is exactly where videos can help because the major search engines love websites and pages that have videos on them. In addition, people tend to trust video messages. Finally, people who use mobile devices to browse the Internet love videos too.

Internet 178
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

Search 385
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Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success

YoungUpstarts

Kickstarter companies alone have raised more than $786 million in funds ( Forbes ) and while many companies still use this method for raising money for production, others are recognizing the marketing value running a campaign can have. The first spend – website and campaign development. Know what you need in the end.

Campaign 145