Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
We tested this on two completely temporary replicas of our sites for Canada (independent.ie/ca/) was selected due to its ranking for evergreen queries, such as “things to do in Canada.” ca/) and Australia (independent.ie/au/). For users in those countries, we put all content behind a registration wall. Currently, Independent.ie
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