ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Make it about the CUSTOMER.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 19, 2017

In decentralized (or “embedded”) teams, optimization responsibilities are distributed amongst employees under many different umbrellas within the organization, rather than one department. Chad Sanderson, the Experience Optimization Manager for Subway, creates an analogy for how the centralized model is set up: Chad Sanderson, Subway.

Chad 90

Chad Analytics Technical Review Framework 90

ConversionXL

APRIL 3, 2019

Fit for the test: Normal tests assume independence and that error is normally distributed. The five ways of digital transformation: Digitize the product; Wrap a digital service layer around product; Digitize processes “behind the scenes”; Digitize marketing, sales, and retention efforts; Innovate new digital products.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114