ConversionXL

OCTOBER 4, 2017

Chad Sanderson, a conversion optimization, experimentation, and personalization specialist for Subway, argues that developing a system that includes the many aspects of optimization is one of the biggest challenges. Chad Sanderson, Subway. Imagine you’re a heart surgeon at a world-renowned hospital.

Conversion 104

Conversion Chad Analytics Forecast 104

Startup Lessons Learned

SEPTEMBER 30, 2008

October 2, 2008 8:58 AM Chad said. Ive forecasted the issues you have spoken of without entertaining the thoughts of solutions like you have. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

ConversionXL

JULY 3, 2019

In 2019, email advertising spending is forecasted to reach $350 million in the United States alone. Despite the fact that email continues to thrive over 40 years after its inception , marketers remain fixated on top-of-funnel engagement metrics. No, of course not (unless you’re using dark patterns to game the metrics).

Email 121

Email Metrics Campaign Revenue 121

ConversionXL

APRIL 3, 2019

What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Setting up your experiments for success: Define success metrics. Try out different tactics, tools, offers, and designs.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114