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Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. So you ask Chad GBT to do some sort of complex college math, they won't do it. AI can't do that. No, it's true.

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And what the researchers, what the studies show is that optimally you have a roughly 50 50 balance and spend between brand and lead generation. I mean, you know, for SEO purposes, keyword research for SEO purposes, it just speeds. They may even save your life, but they don't produce long-term health and wellness.

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