ConversionXL

OCTOBER 8, 2021

In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) Here’s how you calculate LTV: [ARPC (Average Revenue Per Customer in a Month) X Gross Margin] / MRR Churn Rate. Segmenting CAC to prioritize channels.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Up and Running

MAY 1, 2014

Your prices need to match up with consumer demand and expectations. You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on. See Also 8 Tips For Getting Your Product Into Retail Channels. Price too high and you may have no customers. Social Media. Strategic Alliances.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

maplebutter.com

JANUARY 8, 2013

I just launched a small online retail business last week, and feel a bit lost about marketing ideas and how to get the most out of social media channels. Then decide if you can build more value on either end of that process to demand a higher premium. What is the success rate for first time entrepreneurs? Hope that helps.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway.

Software Review 48

Software Review North America Europe Metrics 48