ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Use this information to identify the channels to reach customers and the type of content that they’ll relate to.

Retention 113

Retention Marketing Acquisition Channel 113

ReadWriteStart

AUGUST 26, 2022

How to Scale Unicorns With Partner David Zhang, TVC. Joining us for this episode is our partner David Zhang, Partner at TCV (( Technology Crossover Ventures ). I’m a partner at TCV, which we founded in 1996. But stuff like retention is super important. You can break that down into the inverse of that churn.

Partner 132

Partner Cofounder Retention Acquisition 132

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be? Consumer apps and services.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

AUGUST 21, 2014

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. Leverage what you learn to intervene with high-risk users and lower your churn rate. How to Improve Mobile App Retention Through Customization. Now to the case studies…. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

maplebutter.com

JANUARY 8, 2013

What is the best advice you can give for finding a business partner? Don’t quickly choose any business partner. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Initial developer: partner or hired? Do something together.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. Calculating Your Customer Retention Rate. and ITEM Group all “found” similar data.

Customer 133

Customer Churn Rate Retention Acquisition 133