ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. This person is more likely in the consideration stage.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

DECEMBER 9, 2013

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media).

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

SEPTEMBER 28, 2017

On the other side of the coin, micro conversions are actions a user completes that are either on the path to revenue-generating macro conversions or not directly related to revenue-generation at all. This can be like number of checkout visits, pageviews per user, cart adds, etc. Which metrics are not KPIs? Impossible to say.

Metrics 121

Metrics Acquisition Conversion Revenue 121