Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Jump-Start Your Learning. … A little better.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

MARCH 25, 2014

Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences. You are able to contribute content on these channels, you are able to engage with the audience, you are able to control the conversation/your presence a bit. Bonus reading: Rent or Own?

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). If you are doing SEO then you are likely paying for someone. Kill things that don't have an optimum CPA. But because you are running a bigger and more complex business you'll also measure… Acquisition: CPA. Acquisition: CPA.

Metrics 151

Metrics Web Analytics CPA 151