Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. By the time you are done with this post you'll have complete knowledge of what's ugly and bad when it comes to attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MARCH 25, 2014

Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences. You are able to contribute content on these channels, you are able to engage with the audience, you are able to control the conversation/your presence a bit. Bonus reading: Rent or Own?

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

AUGUST 9, 2016

Hence, start by looking at the Assisted Conversions report (Conversions > Multi-Channel Funnels)… Then metric you want to get your company used to first, to get them ready for savvier attribution anything, is the metric Assisted Conversions. The more this value exceeds 1, the more this channel functioned in an assist role.

Analytics 60

Analytics Metrics eCommerce PPC 60

infochachkie.com

SEPTEMBER 24, 2011

John is a CPA and holds an M.B.A. IP) is an ugly thing at a startup. RingRevenue Creates A New Performance Marketing Revenue Channel. |. from the Wharton School. He is a member of the University of California at Santa Barbaras Faculty where he teaches several entrepreneurial courses. However, to a Big Dumb Company [.].

Equity 40

Equity Silicon Valley Cofounder PR 40