Channel, Demo, Metrics and Stealth

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It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better.

Oakland

Oakland Incubator Lean Metrics

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

MARCH 3, 2015

Then there were also certain social channels that worked for awhile but didn’t stick. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. Some startups are in stealth mode and maybe branding and beautiful design is important. Should you do that at all?

Marketing

Marketing Sales Cycle Startup CTO Hire

StartUpRoar

It’s Time to Play Moneyball: The Investment Readiness Level

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

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