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HOW TO: Build an App for Your Small Business

mashable.com

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. So, you’re a small or medium-sized business, and you want to build a Facebook, mobile or web app.

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. Can offer much better data due to true user basis then tools like GO or Optimizely. It’s not cheap.

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HOW TO: Hire the Perfect CTO

mashable.com

With development teams often based around the world, being the center of communication and progress can either lead to a tremendously successful strategy or a bottleneck that can slow down an entire company. Organization and Execution Your new CTO should be able to handle your development team so that projects run along smoothly.

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How HTML5 Is Aiding in Cross-Platform Development

mashable.com

Likewise, Android developers that want to target the upcoming wave of Honeycomb tablets will need to create variations of their apps for the different device types. Fortunately, this problem has created a microcosm of cross-platform mobile development tools. startupcto

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Finding Your Co-Founders

techcrunch.com

Fortunately, there are a number of examples of successful founding teams that met outside of school. Sean and Shawn from Napster met in an IRC channel. Cisco was a husband and wife team. Honestly assess your own strengths and weaknesses thoroughly. Fact: Most small business owners already have completed University.