Duct Tape Marketing

FEBRUARY 24, 2022

In this episode, I talk with Michael DeLon about how publishing your own book helps you not only demonstrate your expertise but also differentiate yourself from your competition. 12:34] What makes a book a significant tool or significant channel over and above something like just doing video on LinkedIn? [13:48] And you'd hire me.

Differentiation 96

Differentiation Audio Programming Non-Compete 96

Duct Tape Marketing

SEPTEMBER 1, 2022

Founded in 2016, Bottleneck is an outsourcing agency that helps businesses identify, hire, and cultivate their workforce through a carefully designed systematic approach to growth. We dive into how building a solid culture and hiring the right people is extremely crucial to achieving success in your company.

Hiring 91

Hiring Social Media Technical Review San Francisco 91

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). " Years of proficiency in analyzing m campaigns for n channels resulting in production of z reports. The post has three clusters of advice. The answer was, yes.).

Analytics 136

Analytics Artificial Inteligence Marketing Campaign 136