Duct Tape Marketing

FEBRUARY 24, 2022

In this episode, I talk with Michael DeLon about how publishing your own book helps you not only demonstrate your expertise but also differentiate yourself from your competition. 12:34] What makes a book a significant tool or significant channel over and above something like just doing video on LinkedIn? [13:48]

Differentiation 97

Differentiation Audio Programming Non-Compete 97

Duct Tape Marketing

NOVEMBER 1, 2017

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right?

Cost 38

Cost Marketing Audience Media 38

Duct Tape Marketing

SEPTEMBER 1, 2022

Any chance you have to differentiate yourself, maybe create your own category as we did here with distant assistance instead of virtual assistance. Semrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier. I mean, how has that changed for today's leaders? Get Semrush.

Hiring 93

Hiring Social Media Technical Review San Francisco 93

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). " Years of proficiency in analyzing m campaigns for n channels resulting in production of z reports. The post has three clusters of advice. The answer was, yes.).

Analytics 136

Analytics Artificial Inteligence Marketing Campaign 136