Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

ReadWriteStart

MAY 12, 2011

Vrushali is moderator of a forum for technical documentation professionals and gets a lot of her clients through that channel. I suggested LinkedIn, oDesk, and eLance with the caveat that the field is extremely competitive and crowded and differentiation would be tough to achieve. Happy Grasshopper. He is seeing excellent results.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

ConversionXL

APRIL 10, 2019

While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). You can’t focus on paid channels alone, however. ABM campaigns dedicate resources and time toward only a few prospects, and enterprise-level leads often have long sales cycles. That makes an ABM-only approach risky.

PPC 131

PPC Campaign Marketing Sales Cycle 131