CXL Live 2019 Recap: Takeaways from Every Speaker
ConversionXL
APRIL 3, 2019
Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels. Incentives work, but they might work too well and convert people who are not really into the service/product or cannibalize other channels. Identify and iterate down-funnel levers.
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