article thumbnail

Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies

ReadWriteStart

Vrushali is moderator of a forum for technical documentation professionals and gets a lot of her clients through that channel. Next, Dan Stewart from Safety Harbor, Florida, pitched Happy Grasshopper , an email-based referral marketing service. She has, thus far, not done any other formal customer acquisition initiative.

article thumbnail

Top Social Media Measurement and Tracking Tools

www.foliomag.com

Lead Generation. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Reader Service and Lead Generation. Audience Development. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media.

article thumbnail

Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Tips for measuring offline impact ("conversions) of your online channel: Some of these you might have heard of before, others might be new to you. Two words: Primary Key. Not that hard.

Analytics 116