Remove Channel Remove Hockey Stick Remove Metrics Remove Sales Cycle
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. This wasn’t very impressive, but we had two things going for us: A hockey stick shaped growth curve. And yet, their investors are frustrated. Fantastic post.

Customer 167
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What the Best Growth Teams Get Right

ConversionXL

No one cares about a team or individuals’ “experience” with platforms or channels. Hockey-stick growth requires being ahead of, not in line with, conventional wisdom: The most impactful ideas won’t be found in “best practices.” The solution isn’t just to learn a platform or channel. Mailchimp’s Willie Tran agrees.