Hippoland

AUGUST 8, 2018

Forget about traction and hockey stick growth. So you will likely get outspent on any paid marketing channel you may use to drive traffic to you at scale if there are other people trying to drive traffic to the same property. Another way is to have unique promotion channels, but these must be scalable.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Forget about traction and hockey stick growth. So you will likely get outspent on any paid marketing channel you may use to drive traffic to you at scale if there are other people trying to drive traffic to the same property. Another way is to have unique promotion channels, but these must be scalable.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. This wasn’t very impressive, but we had two things going for us: A hockey stick shaped growth curve. People often forget the most important part of the hockey stick: the long flat part. Fantastic post.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

APRIL 10, 2020

No one cares about a team or individuals’ “experience” with platforms or channels. Hockey-stick growth requires being ahead of, not in line with, conventional wisdom: The most impactful ideas won’t be found in “best practices.” The solution isn’t just to learn a platform or channel. Mailchimp’s Willie Tran agrees.

Hockey Stick 68

Hockey Stick Analytics Channel Sales Cycle 68