Startup Professionals Musings
SEPTEMBER 11, 2021
Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. A graph that shows a hockey-stick “up and to the right” curve with at least three data points per key indicator is a great visual assist.
Version One Ventures
OCTOBER 31, 2016
As an investor and former founder, I know that scalable growth (and the pretty hockey stick graph) is the holy grail for every startup. That’s because every company has its own strategy and metrics that mean something to one company won’t necessarily mean anything to another.
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ConversionXL
APRIL 3, 2019
There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels. Do your research! Do your research!
Startup Professionals Musings
FEBRUARY 26, 2013
Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. A graph that shows a hockey-stick “up and to the right” curve with at least three data points per key indicator is a great visual assist.
Startup Lessons Learned
APRIL 14, 2009
Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. This wasn’t very impressive, but we had two things going for us: A hockey stick shaped growth curve. And yet, their investors are frustrated.
ConversionXL
APRIL 10, 2020
No one cares about a team or individuals’ “experience” with platforms or channels. Hockey-stick growth requires being ahead of, not in line with, conventional wisdom: The most impactful ideas won’t be found in “best practices.” The solution isn’t just to learn a platform or channel. Mailchimp’s Willie Tran agrees.
ConversionXL
FEBRUARY 19, 2016
You get more traffic, more conversions, more money – in an endless hockey stick shaped cycle. You know all about vanity metrics , and how you shouldn’t be obsessed with them. You can usually tell this is the case when your SEO traffic converts well below other acquisition channels. Of course, it’s not so simple.
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