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5 Trends That Will Shape Small Business in 2012

Duct Tape Marketing

No matter what business trends are reported in the media, small businesses will always adopt them more slowly and in ways that don’t follow the hype. Social networks evolve into markets. I believe you will see a lot of content, social media-driven and otherwise, that is designed to convert rather than to simply inform.

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How to Use Press Releases to Create a Steady Social SEO PR Downpour

Duct Tape Marketing

There was a day when the press release did a lot of the work in generating actual media coverage for a firm announcing a new product, acquisition, award or some other newsworthy milestone. Once you create a press release you’ll want to get it distributed to various news and media outlets. Yan Arief via Flickr CC.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.