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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right?

Cost 37
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Why Publishing A Book Helps Build Your Credibility

Duct Tape Marketing

Michael is a C redibility Marketing Expert who helps business owners publish a book that positions them as an expert in their field. He’s also the author of On Marketing: The Definitive Guide for Small Business Owners. I say, John, I think I can help you with your business. You'd meet with me.

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Changing the Social Channel

Duct Tape Marketing

What I plan to talk about is the future of business as I see it, now that social behavior has infiltrated every aspect of our lives. I plan to challenge the thinking that social networks are really channels and, in fact, make a case for things like clarity, culture, content and method as the most important channels of a social business.

Channel 67
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How Leaders Are Using Systems And Processes To Grow Their Business The Right Way

Duct Tape Marketing

I think that's a, I think that's a great way to look at, you know, categorizing, you know, that differentiation, um, years ago, you know, when I was actually trying to figure out, you know, a new way of bringing marketing services to small businesses, which is really just became my life works. I am a hundred percent remote. powered by.

Hiring 92