ConversionXL

NOVEMBER 23, 2022

A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Product should be your main channel for customer acquisition, retention and expansion. And the content you create will differ depending on the channel: long-tail, pain-point content for SEO, or conversion-engineered landing pages for PPC.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

AUGUST 19, 2020

SEO has a role. PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

OCTOBER 7, 2022

Understanding CAC by each channel helps you identify areas of opportunity and streamline operations for better ROI. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Which marketing channels are performing best? Landing pages. Conclusion.

Acquisition 22

Acquisition eCommerce Cost Customer 22