End of Dumb Tables in Web Analytics Tools! Hello: Weighted Sort
Occam's Razor
SEPTEMBER 7, 2010
On one end there are is a dimensional value (keywords, countries, referring urls, product names etc) with zero visits and "a lot" of visits at the other end. The quest is to figure out the estimated true value (ETV) for any metric for a given dimensional value (keyword, referrer, campaign, display ad, social media strategy).
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