ConversionXL

OCTOBER 8, 2021

In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) Here’s how you calculate LTV: [ARPC (Average Revenue Per Customer in a Month) X Gross Margin] / MRR Churn Rate. So, what is an acceptable churn rate?

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Up and Running

MAY 1, 2014

Ideally your executive summary will be 1-2 pages at most, designed to be a quick read that sparks interest and makes your investors feel eager to hear more. Your prices need to match up with consumer demand and expectations. An online software company might look at churn rates (the percentage of customers that cancel) and new signups.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

maplebutter.com

JANUARY 8, 2013

If you’re looking for a designer, engineer, or biz marketing guy – go to meetups / conferences that those people would go to. I’m studying design. Will developers and designers provide services for a piece of the company? To what extent could I trust web design companies? Product, product, product! Use Joomla.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48