Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. So I spend an inordinate amount of time with entrepreneurs focused on payback. LTV is imprecise.

Metrics 150

Metrics Cost Acquisition Startup 150

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Churn rates are another metric that can get harder with scale.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Cracking the Code

OCTOBER 10, 2008

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. ” Gary Messiana, Bessemer Entrepreneur-In-Residence and former CEO, Netli.

Software Review 48

Software Review North America Europe Metrics 48