Both Sides of the Table

MAY 19, 2018

If a VC meets with 40 eCommerce companies and has the data room on all of them (downloaded on to his or her system) then when they DO finally dig in on an investment opportunity they can compare information such as CACs, LTVs, churn rates, margins, etc. against a broad range of similar companies.

Cap Table 336

Cap Table Due Diligence Forecast Churn Rate 336

Up and Running

MAY 1, 2014

Your business plan isn’t complete without a financial forecast. At the top of the page, right under your business name, include a one-sentence overview of your business that sums up the essence of what you are doing. An online software company might look at churn rates (the percentage of customers that cancel) and new signups.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Up and Running

FEBRUARY 12, 2019

Instead, use real names and real customer challenges. Investors want to hear about your first customers, other investments put into the company (including your own sweat equity), key media placement, signed letters of intent (LOI) to purchase/partner, product and customer milestones , key hires, and so on. 5 percent monthly churn rate.

Sweat Equity 122

Sweat Equity Churn Rate Elevator Pitch Forecast 122

Up and Running

JANUARY 24, 2014

Instead, use real names and real customer challenges. Investors want to hear about your first customers, other investments put into the company (including your own sweat equity), key media placement, signed letters of intent (LOI) to purchase/partner, product and customer milestones, key hires, etc. 0.22% average conversion rate.

Sweat Equity 138

Sweat Equity Churn Rate Forecast Business Model 138