Up and Running

MAY 1, 2014

Your business plan isn’t complete without a financial forecast. Technology : If you are a technology company, it’s critical for your business plan to describe your technology and what your “secret sauce” is. At a high level, you will want to describe how your technology works. Read more ». Financial Plan.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Seeing Both Sides

OCTOBER 24, 2015

Since I see a few common patterns of mistakes, I thought I'd add to the LTV literature and point out the top three reasons many investors roll their eyes when they see entrepreneurs present inflated, poorly constructed LTVs: 1) Your churn rate is understated. A monthly churn rate of 1%?

Churn Rate 20

Churn Rate Early Stage Revenue Metrics 20

Up and Running

AUGUST 21, 2014

What a lot of companies or startups don’t realize is when you put up forecast together, it’s difficult if you’re a startup. If you look at something like Constant Contact with a 2% churn rate, their customers are going to stick around something around 36 months. Hopefully, that helps answer that question.

Metrics 84

Metrics Startup Churn Rate Forecast 84