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The Essential SaaS Metrics for Growth

ConversionXL

Once you can identify a quality lead, it’s time to figure out which sources deliver the most of them. Learn which sources generate the most high-quality leads. Sarah Bottorff , VP of Marketing at Fastspring , has seen companies ignore lead sources in favor of a more general focus on total leads. .

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. The most innovative B2C companies are lead generation machines, leveraging search engine optimization (SEO), viral marketing, Search Engine Marketing (SEM), email marketing, and other technically-advanced methods.