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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

Is an average cost of 50 cents per conversion high or low? Not for conversions. Google’s ValueTrack parameters allow you to see which keywords and placements have the highest sales rate, not conversion rate. The keyword has lots of impressions and no conversions. Is a CTR of 20% good or bad?

PPC 48
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Humans do “mental accounting,” a subjective coding and categorization of economic outcomes. People hate popups, but they increase conversions. Social proof isn’t just reviews. Say it – Reviews, expert Q&A, audio clips / videos. If you have 0-10 conversions, etc. Social proof is the glue.