Remove Clickthrough Remove Conversion Remove Database Remove Matching
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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Dan Zarrella of Hubspot has conducted some very interesting research using the Hubspot and MailChimp Databases, which talks about opens, click throughs, and a number other factors. In a face to face networking situation, this would be how you enter the conversation. Your offer hasn’t quite matched up with their immediate needs.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Do your keywords match what people are typing in the search box ? This is how closely the wording of your ads matches the keywords in your ad groups.

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