ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. Real conversations with good people. You can’t beat category kings, and the only exception for this is through tech disruption. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MARCH 19, 2012

Peer reviews matter. A 2010 study by The Nielsen Company confirmed what we already knew – people read reviews and decide by them. Start gathering reviews on your site. If you sell commodity products, you might want to look into pulling reviews from an external site to have more of them. Not necessarily.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

ConversionXL

MAY 2, 2018

Relevancy, quantifiable value and unique differentiation. Although it seems like a small thing, putting your phone number and email address on the top of your site usually boosts conversions. Charging for shipping is a conversion killer. Technical info is provided too. Here’s a good example from Podia.

eCommerce 133

eCommerce Technical Review Software Review Clickthrough 133