ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. Real conversations with good people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Great talks.

B2B 94

B2B Marketing Curation PPC 94

The Equity Kicker

JUNE 29, 2017

His argument is that we are at a point in the cycle where distribution is controlled by a small number of companies who limit the opportunities for differentiation via marketing. Banner blindness = shitty clickthroughs (now extending to blindness for referral programmes). Competition on paid channels.

Clickthrough 95

Clickthrough Distribution Differentiation Channel 95

ConversionXL

MARCH 19, 2012

Even though social media and internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family. In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation. “. Wouldn’t it be better to make them different?

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

ConversionXL

FEBRUARY 16, 2012

If I could give you only one piece of conversion advice , “test your value proposition” would be it. It should join the conversation that is already going on in the customer’s mind. Send the traffic to a corresponding landing page and test conversions too. It’s for people to read and understand.

Clickthrough 134

Clickthrough Conversion Social Media Sales 134

Up and Running

AUGUST 19, 2016

This will increase your clickthrough rate, giving you more chances to make a sale, but it’s also going to increase your relevance to the Amazon search engine spiders, helping you to increase your rankings on the category pages. Your product listings should already be optimized for conversions, if you’ve followed step one close enough.

PPC 60

PPC Campaign Sales Search 60

ConversionXL

MAY 2, 2018

Relevancy, quantifiable value and unique differentiation. Although it seems like a small thing, putting your phone number and email address on the top of your site usually boosts conversions. Charging for shipping is a conversion killer. Read my post on how using video increases conversions. It’s a trust thing.

eCommerce 133

eCommerce Technical Review Software Review Clickthrough 133