Clickthrough Conversion Lead Generation Media 
Duct Tape Marketing
JANUARY 28, 2020
Create Conversion Goals in Google Analytics. And that’s where conversion goals come in. In Google Analytics , you’re able to define your conversion goals. Google Analytics allows you to create up to 20 conversion goals for your business. The first step to tracking how your ads perform is defining your goals.
ConversionXL
JULY 8, 2014
I bring this up, because to get “conversions” you must first grab attention. The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. For example, “How to Write for Social Media and Double Your Click-Through Rates in Thirty Days”.
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ConversionXL
OCTOBER 21, 2014
This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Display ads are Paid Media. Learn more about it.
Duct Tape Marketing
MARCH 3, 2017
When trying to gauge the ROI of your content, you can’t rely on a single conversion point. The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. Pro Tip – Higher clickthroughs are a definite sign of engagement.
Duct Tape Marketing
AUGUST 13, 2015
Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). Even if the tactic doesn’t increase your rankings, it can provide a better user experience, keep readers on your site longer, and most likely improve conversions. Internal linking is easily overlooked and underappreciated.
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