ConversionXL

SEPTEMBER 24, 2020

The Australian Air Force ran a banner ad on an Australian IT news website with a clever incentive to click: Upon inspecting the source code, visitors would find the following: Even with a limited budget, this ad won an advertising award, massively increased job inquires for the Australian Air Force, and reduced the average cost per enlistment.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

Even with a limited budget, this ad was able to win an advertising award , massively increase job inquires for the Australian Airforce, and reduce the average cost per enlistment. It got attention (and probably some clicks) but at what cost? Upon inspecting the source code, visitors would find the following.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

OCTOBER 21, 2014

In other tools, it’s completely possible to understand the customer in the context of their digital behavior by going beyond the page tag and into BI or perhaps a Digital Data Distribution Platform (D3P) in the cloud. You may want to bring this data in by integrating with your Ad Server, social network, DMP, or D3P. Conclusion.

Analytics 113

Analytics Software Review Metadata Campaign 113