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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

SEPTEMBER 15, 2016

Measuring the right metrics when you’re experimenting with PPC is important. This will then allow you to set new CPA goals and potentially allow you to bid more aggressively on certain keywords that have a better sales conversion rate than others. Facebook ad optimization comes down to two factors: targeting and design.

PPC 48
PPC Software Review Campaign Analytics 48
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

APRIL 6, 2016

The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. Claire Vo: CRO Metrics for Performance and Insight. Big changes w/ big results + Big design changes. Wrong Success Metric (OEC). Image Credit: Punchline Copy. The model is made up of 4 parts: Triggers.

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Retention Algorithm Software Review Conversion 48
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