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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

This will then allow you to set new CPA goals and potentially allow you to bid more aggressively on certain keywords that have a better sales conversion rate than others. Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead). The Tactical.

PPC 48
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Humans do “mental accounting,” a subjective coding and categorization of economic outcomes. people who are depressed check email more, when we feel lonely we use Facebook). For example, an email capture popup after 5 idle minutes. Social proof isn’t just reviews. So you can use framing to shake this up.