ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. This consists of dominating your competition, and out-converting by acquiring new customers in a cheaper way that your competitor does. How will you act?
ConversionXL
MAY 8, 2014
This is what happened when three diverse organizations ran experiments to better understand the value of what they offered their customers and how their customers perceived that value: The Heritage Foundation increased click-through rates on its emails by 20% and donation size by 14.66%. million in incremental revenue.
Duct Tape Marketing
MARCH 3, 2017
In a study , 55% marketers stated ‘improving customer engagement’ as one of the top priorities of content marketing programs. To track your progress towards this goal of customer engagement, it’s important to monitor these following metrics – 2.1 Pro Tip – Higher clickthroughs are a definite sign of engagement.
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