Why Keyword Themes +Modified Broad Match = Winning PPC Strategy
ConversionXL
SEPTEMBER 11, 2014
acronyms e.g. MIT for Massachusetts Institute of Technology. product databases. In this example, we know that new and used cars have distinct appeal due to differences in price, features, customer appeal, current advertising, etc, so they are separated to focus our targeting. stemmings e.g. hiking from hike. site analytics data.
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