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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Dan Zarrella of Hubspot has conducted some very interesting research using the Hubspot and MailChimp Databases, which talks about opens, click throughs, and a number other factors. In a face to face networking situation, this would be how you enter the conversation. Your offer hasn’t quite matched up with their immediate needs.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Do your keywords match what people are typing in the search box ? Having Broad and Modified Broad keywords increases your odds of Google interpreting your keyword as a match to someone’s query. This is how closely the wording of your ads matches the keywords in your ad groups. How Modified Broad Match Works.

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