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Why does Gmail hate newsletters? cc @gmail @danprimack @mailchimp

This is going to be BIG.

For 78 straight weeks, my " This Week in the NYC Innovation Community Newsletter " enjoyed industry leading metrics. Near 40% opens, almost 15% clickthroughs, and almost 4,000 subscribers. My buddy Dan Primack has a private equity newsletter called the Term Sheet that is now getting caught in Gmail's spam filter as well.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. Does the funnel begin on the clickthrough to the site?

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